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Large scale retail surveillance

iCetana delivers high profile retail surveillance solution across the Middle-East

As a fast-growing business, Majid Al Futtaim recognised the challenges of managing large camera networks and risks across multiple sites and countries. These challenges had to be addressed.

Founded in 1992 and headquartered in Dubai, Majid Al Futtaim malls use CCTV surveillance systems from several manufacturers.

Always at the forefront of innovation, in 2012 Majid Al Futtaim realised it was time to find a solution that would enable them to operate a seamless, totally integrated video surveillance platform, across all locations.

Following a comprehensive vetting process, Majid Al Futtaim chose a state-of-the-art security and video surveillance solution. This allows them to remain at the forefront of operating safe and secure retail and leisure environments.  iCetana, in partnership with Milestone Systems and Pivot3, helped Majid Al Futtaim to operate the entire surveillance solution from a single management interface in the UAE.

Multi-Site Operations

The UAE and municipal policies have stringent requirements for reliability, availability and zero fault tolerance for surveillance solutions installed in public locations.

Being able to access all the malls from one location allows the operations team to coordinate surveillance and management efforts.  Also, other relevant parties can also leverage the information directly from mobile clients, increasing efficiency.

Today Majid Al Futtaim runs a world-class video surveillance infrastructure. It operates nearly 10,000 cameras across 30 properties in five different countries all federated directly into the UAE.

Effective Security Operations

Majid Al Futtaim extensively tested iCetana’s dynamic live monitoring at two locations. As a result, iCetana’s system makes live video monitoring operations more manageable. It allows operators to immediately respond to security, safety, and operational events before they escalate. The system automatically monitors live-video feeds to self-learn what normally happens for each camera. It then instantly highlights any “unusual” events as they occur. As a result, operators are more engaged. They can to focus on those events, assess them in real-time and immediately respond.

iCetana’s system has significantly increased operator effectiveness. The Milestone XProtect VMS system helps improve resource allocation. Consequently, Majid Al Futtaim can now effectively deploy security measures and resources to deal with offenders. As a result, Majid Al Futtaim provides a secure and safe shopping mall environment for its visitors, clients and staff.

In summary, iCetana’s dynamic live monitoring system helps offset the challenges of actively monitoring large camera networks. This provides real-time assessment and response capability.  Operational costs of hardware, servers and cameras have reduced from 23 percent to 7 percent. Real-time response capability makes security operations more effective by immediately identifying risks. Today there are approximately 10-12 incidents actioned per 300 cameras.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA). A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 33,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East.

Majid-Al-Futtaim shopping mall

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