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Getting value out of video analytics

Many organisations use video analytics solutions like iCetana to improve their operations. Read on to find out how leading organisations get the most from their investment in video surveillance.

Goals of video analytics

The central goal of most organisations with video cameras is to keep people and property safe and to protect the organisation’s operation and reputation. These outcomes are vital to a successful businesses.

Astute organisations realise that simply reviewing camera feeds is not enough to achieve this goal. This is because large camera networks produce too much video information for operators to monitor and act upon. This means that events captured in video footage don’t drive timely action. Without real-time analytics, video surveillance is only useful after the event has already occurred.

Until recently, there have not been any good solutions to this problem. Virtual fences and motion detection are only partial solutions. iCetana provides a new solution by automatically identifying unusual events using AI, and highlighting these.

Organisational profile for iCetana users

iCetana clients are generally leaders in their fields, including major tech companies, government, cruise lines, aerospace companies and leading universities. These organisations have strong internal values and a clear corporate direction. These internal values influence investment decisions and drive all aspects of the organisation’s success. Their internal goals involve protecting people and reputation, and ensuring that their processes run reliably.

These organisations see their camera network as an important part of achieving their values and goals. Therefore they invest in a video analytics solution that allows them to get the best possible value from their cameras.

How leading organisations use video analytics

Leading organisations don’t need to be sold on the merits of a solution like iCetana. They can immediately see the big picture benefits of being able to actively protect their people, guests and business.

These organisations don’t focus on cost but on the value generated by video solutions. These organisations avoid ultimately irrelevant ROI calculations which are based on small savings in security costs. Value is measured by keeping employees and customers safe and streamlining processes. This means that they will evaluate the fit of the solution to these needs first. Cost is a secondary issue and generally isn’t the deciding factor.

These organisations get value from video analytics because they use these tools to understand and therefore reshape their environment. The environment may be everything from a shopping mall to a casino, to a plant room.

Leading organisations want to respond immediately and action feedback. They want to understand every aspect of their business and to constantly learn and improve their operations.

Effective vs ineffective behaviours

The following table shows key differences between effective and ineffective uses of video analytics:

AreaEffective behavioursIneffective behaviours
MindsetUnderstands key value driversHas no focus or focuses on irrelevant drivers
Technology investment policyClear plan, supported by organisation
Technology is a key enabler and point of competitive advantage
Unclear or ineffective plan
Technology is not seen as an advantage
Purchasing justificationImproved control over risks
Sees the big picture - protection of people and reputation
Reduced labour costs
Narrow ROI focus
Goals and business caseClearly articulatedUnclear or poorly defined
Purchasing processUnderstanding value and functionalityLowest possible price
Management buy-inSenior level supportSecurity department support, not supported by organisation
Proof of Concept managementClear acceptance criteriaVague or no acceptance criteria
Technology selectionLooks for proven solutions
Sticks to core business and manages risks - will not try to build a solution
Looks for cheapest solution
Will consider trying to build own solution
Reputation / safety importanceReputation and safety of employees and guests is paramountGives lip service but is actually unimportant
ProcessWants to import best practice when buying a productImposes old processes on a new product
Seeks to understand environment and make changes
Responds only to issues

Next steps

You may be looking to get the most value possible from your video solution, and move your organisation to the next level. If so, then please contact us and we will be able to show you how your organisation can close the feedback loop to immediately protect itself against employee or guest injury, costly damage to reputation or interruptions to core business processes.

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